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Business Analytics

Do you love telling stories with numbers? Do you like making an argument with data-based insights?

Our Business Analytics Concentration program can show you how to turn these skills into a career.

You can do this while customizing your study by selecting four approved electives that may include courses from Computer Science, Liberal Studies and Business, in addition to completing the core Management program. Students in this concentration receive a Bachelor of Science in Management and so much more.

You will learn the core languages used in data-science (R and python), pick up skills in descriptive statistics and data-visualization, and master the core algorithms used for Machine Learning. Along the way, you will build broad and deep skills in data-science and computing which will make you marketable as a business analyst.

By the time you complete our unique program, you will have two and a half years of work experience with one of the university’s many employer partners including BASF Corporation, General Dynamics and the National Security Agency.

Jobs in data analytics are in high demand and help guide businesses to improve processes, products, services and software through data analysis. These agile workers straddle the line between IT and the business to help bridge the gap and improve efficiency.

Here you will learn how to get a grasp on Big Data and how to help future employers harness it to their advantage. The demand for data analytics jobs is going up, according to the Indeed Report, which projects a “29% increase in demand for data scientists year-over-year.“

The program is accredited by the .

Why Kettering?

  • You want the competitive advantage that comes from learning Business Analytics in a STEM environment that facilitates linking analytics with business, allowing you to more effectively influence business decisions with data-based insights.
  • Our faculty conduct research in Microenterprise, Lean Product Development, Small Business and Non-Profit Organizations, Entrepreneurship as an Anti-Poverty Strategy and Innovation Development Excellence.
  • You will have the opportunity to showcase your talent in DECA competitions or be involved in the Investment Club.